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Going strong in our seventh year of business , Swirlz Cupcakes’ reach is ever-broadening. What started as a cozy niche in the heart of Lincoln Park has quickly spread across the street to the once home of Children’s Memorial Hospital, out to the twenty regional Whole Food grocers, and across the nation in the form of our new shippable Chocolate Chunk Cookie, which is free of gluten, soy and dairy.

Each tasty treat, whether cupcake or cookie, is made fresh on-site by our dedicated Swirlz pastry chefs. Creating the perfect cupcake is a meticulous process that begins around midnight with the preparing of our homemade buttermilk batter and continues throughout the morning as customers begin to line up at the door. The cupcakes are baked in small batches to ensure the quality and integrity of the cake. Each cupcake is then hand-piped with the trademark whipped Italian butter cream swirl and individual, flavor-specific garnish. It is worth noting that our Swirlz team has come up with over 750 flavors since the brand’s conception. Why so many flavors? It comes back to the brand itself—we are here to make you happy.

Whether it’s the Twixie cupcake with its salted caramel butter cream and hidden shortbread cookie layer or the gluten-free Lemon cupcake filled with a homemade lemon curd that strikes a chord with you, there is truly a homemade goody for every cus-tomer. Swirlz prides itself on providing tasty desserts to an underserved gluten-free and vegan clientele. The gluten-free and vegan gluten-free cup-cakes have made such a name for themselves, peo-ple call up and stop by our little bakery from all over the country. In fact, it is for these customers that Swirlz broadened its scope and created the Choco-late Chunk cookie. If our gluten-free and vegan cus-tomers could not make it to us, we created a cookie that we could ship across the nation to them.

Swirlz Cupcakes is a brand built on individual attention and delivering happiness —to the cup-cakes, to you, and to our community. Swirlz has served and continues to partner with neighborhood schools, large retailers including Macy’s and Nord-strom, Children’s Memorial Hospital, now the Ann and Robert H. Lurie Children’s Hospital, the Ronald McDonald House Children’s Charities Group, PAWS Chicago, the University of Chicago Celiac Disease Center, and many others. We are committed to serv-

ing our customers and our community by bringing them our own brand of happiness in the form of a cupcake or a cookie, and a smile.

Pam Rose and Brandon Mayberry, the hearts and minds behind the Swirlz

brand, have put seven years of hard work, late nights, and even baked, iced and delivered cup-cakes

themselves in order to see a cupcake dream come to fruition. It is by no accident that the Swirlz brand has risen to recognition and become a hallmark of the Chicago area that it is today. Even Martha Stew-art has picked her favorite Swirlz Cupcakes flavor— our Chocolate Passion Fruit. Most days, you can find Pam in the Swirlz kitchen brainstorming new cupcake flavors—most recently a line of premium Greek yogurt cupcakes in unique Mediterranean fla-vor profiles, or in the store front, passing out smiles and cupcakes by the dozens. While Brandon began locally invested in Swirlz, his eminent opera career has carried him to The New York Metropolitan Opera House. But even from New York City, he keeps a finger on the pulse of the business, the Chicago community, and our faithful customers.

Pam and Brandon have lent their hearts and minds and breathed life into a brand that has be-come an entity unto itself. Ask any of the neighbor-hood kids who stop by after school for a cupcake, or the boyfriends who have proposed with a cupcake in our tiny store front, or the families at Ronald Mc-Donald House who spend an evening decorating cupcakes with the Swirlz team—they will tell you, Swirlz Cupcakes delivers happiness. We are hum-bled to be a part of this community, privileged to be invited into your lives, and dedicated to providing our customers with the highest quality cupcakes, cookies, and smiles.

Swirlz Cupcakes®

Located in Lincoln Park! www.swirlzcupcakes.com (773) 404-CAKE (2253) twitter: @swirlzcupcakes

Pam Rose, Partner Swirlz Cupcakes®

It takes all of a moment for the smiles and the smells to register when you walk into Chicago’s oldest all cupcake boutique

. As a brand as proud of its

cupcakes as it is of just making people happy, it is no surprise

Swirlz Cupcakes

stands out in a crowd.

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