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About Tarik: While growing up in Morocco, CEO and Founder of L’Or D’Afrique, Tarik Khribech, never gave much thought to the Moroccan argan oil his family used daily to make dishes like amlou—a Moroccan honey and almond spread.  He just knew the oil made his favorite foods taste good.

Tarik’s mindset changed, however, after he traveled to the rural town of Essaouira at age fifteen. While visiting Essaouira, he discovered that argan oil is handmade by southwestern Moroccan (Berber) women who worked ten to twelve hour days to make the oil from the kernels of argan trees. As Argan trees grow almost exclusively in southwest Morocco, Tarik quickly realized that the oil he used daily was rare and made with painstaking effort.  

Tarik’s interaction with the Berber women changed the course of his life, although this was not apparent until later.  Eight years after his visit to Essaouira, Tarik flew to the U.S. to join his older brother, Bouch, in Chicago and to complete his college education.  Tarik kept busy busing tables with Bouch at the legendary Billy Goat Tavern while he earned his degree in business.  After graduation, Tarik worked in the corporate world as a business intelligence analyst for several years. In 2010, Tarik decided to pursue his longtime dream of launching a company that not only sold authentic Moroccan oil to consumers, but also helped the Berber women earn a fair trade living, free of ex-ploitation.  

Tarik launched L'Or D'Afrique (African gold) 100% Pure Organic Argan Oil in August of 2010, and his company stands for pure, undiluted, organic argan oil as well as financial independence for Moroccan women. He purchases the argan oil directly from the Berber women and generously donates an additional twenty percent of profits from sales to them.  

The US Commerce Association (USCA) selected L’Or D’Afrique Inc for the 2011 and 2012 Best of Chicago Award in the Moroccan Beauty Supply Manufacturers category for two consecutive years. Nationwide, only 1 in 70 (1.4%) 2012 USCAAward recipients have qualified to win this award twice. 

“Helping people and making a difference with my own company is the greatest feeling in the world,” Tarik says. “Knowing I make my country proud by supporting women in need is priceless.”

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